EXPERIENCE
Social Media & PR Director
Avalaunch Media – January 2020 – present
Lead social media and public relations teams in developing and executing successful organic social media and outreach strategies for national and local brands, driving significant engagement and brand awareness.
• Develop social media strategy for million-dollar clients through industry and competitor research and customization of multi-media content
• Establish best practices for publishing content and building community, earning an average increase of 30% in engagement YOY for all social media clients
• Build and streamline organic social media and public relations services and processes, resulting in a continuously growing team and increased department revenue by 70% YOY
• Collaborate with internal and external digital marketing channels and teams through frequent communication for campaign ideation and optimal brand performance
Assistant Event Manager
LUXE Marketing - Jan 2019 + Jan 2020
Assisted in production of private events for TNT/TBS, STARZ , Vanity Fair, The LatinX House and the Bella Twins at the 2019 & 2020 Sundance Film Festival
• Coordinated launch event for beauty line “Nicole + Brizee” by the Bella Twins
• Supervised talent/guest arrivals at TNT/TBS and STARZ events
• Coordinated and supervised daily WME lounge for talent, executives and press
Social Media Intern
Avalaunch Media – October 2019 – December 2019
• Managed content creation and publishing of 6+ brands resulting in consistent growth in social media following and engagement
Marketing & Communications Coordinator
Tommaso Cardullo – August 2019 – February 2020
Managed organic marketing efforts for local luxury clothing brand, aiding in content creation and strategic brand messaging.
• Developed organic social media content focused on educating and inspiring audiences
• Implemented new social media strategies to target larger audience and increase following and brand awareness
Public Relations Intern
JKD & CO Inc. – June 2019 – August 2019
Aided in building community and brand awareness for national and local brands including 7-Eleven.
• Created comprehensive social media campaign for Ovarian Cancer Awareness month including daily copy and blogs
• Developed written content to promote clients via media outreach and blog
• Coordinated and assisted in production of opening events for 7-Eleven locations
Influencer Manager
Lakanto – March 2019 – May 2019
Efficiently managed affiliate and influencer partnerships.
• Developed and mediated 100+ relationships between brand affiliates and ambassadors through quality and consistent communication, resulting in increased brand awareness and thousands in product sales
E-Commerce Manager
The Hut Group - February 2018 – December 2018
Managed gross profit margin of 600+ beauty and skincare brands including SkinCeuticals, Estée Lauder, NuFace and The Ordinary.
• Coordinated 20+ marketing campaigns resulting in growth of 40% YOY through data-driven strategy which included the use of e-commerce, affiliate, PPC, email and social media channels
• Managed Black Friday campaign driving $100K+ in sales in 4 days as a result of meticulous planning and organization across various digital marketing efforts
EDUCATION
Utah Valley University
BS in Communications with Public Relations emphasis
Minor in French
2 year UVU PRSSA Executive Board Member
Social Media & PR Director
Avalaunch Media – January 2020 – present
Lead social media and public relations teams in developing and executing successful organic social media and outreach strategies for national and local brands, driving significant engagement and brand awareness.
• Develop social media strategy for million-dollar clients through industry and competitor research and customization of multi-media content
• Establish best practices for publishing content and building community, earning an average increase of 30% in engagement YOY for all social media clients
• Build and streamline organic social media and public relations services and processes, resulting in a continuously growing team and increased department revenue by 70% YOY
• Collaborate with internal and external digital marketing channels and teams through frequent communication for campaign ideation and optimal brand performance
Assistant Event Manager
LUXE Marketing - Jan 2019 + Jan 2020
Assisted in production of private events for TNT/TBS, STARZ , Vanity Fair, The LatinX House and the Bella Twins at the 2019 & 2020 Sundance Film Festival
• Coordinated launch event for beauty line “Nicole + Brizee” by the Bella Twins
• Supervised talent/guest arrivals at TNT/TBS and STARZ events
• Coordinated and supervised daily WME lounge for talent, executives and press
Social Media Intern
Avalaunch Media – October 2019 – December 2019
• Managed content creation and publishing of 6+ brands resulting in consistent growth in social media following and engagement
Marketing & Communications Coordinator
Tommaso Cardullo – August 2019 – February 2020
Managed organic marketing efforts for local luxury clothing brand, aiding in content creation and strategic brand messaging.
• Developed organic social media content focused on educating and inspiring audiences
• Implemented new social media strategies to target larger audience and increase following and brand awareness
Public Relations Intern
JKD & CO Inc. – June 2019 – August 2019
Aided in building community and brand awareness for national and local brands including 7-Eleven.
• Created comprehensive social media campaign for Ovarian Cancer Awareness month including daily copy and blogs
• Developed written content to promote clients via media outreach and blog
• Coordinated and assisted in production of opening events for 7-Eleven locations
Influencer Manager
Lakanto – March 2019 – May 2019
Efficiently managed affiliate and influencer partnerships.
• Developed and mediated 100+ relationships between brand affiliates and ambassadors through quality and consistent communication, resulting in increased brand awareness and thousands in product sales
E-Commerce Manager
The Hut Group - February 2018 – December 2018
Managed gross profit margin of 600+ beauty and skincare brands including SkinCeuticals, Estée Lauder, NuFace and The Ordinary.
• Coordinated 20+ marketing campaigns resulting in growth of 40% YOY through data-driven strategy which included the use of e-commerce, affiliate, PPC, email and social media channels
• Managed Black Friday campaign driving $100K+ in sales in 4 days as a result of meticulous planning and organization across various digital marketing efforts
EDUCATION
Utah Valley University
BS in Communications with Public Relations emphasis
Minor in French
2 year UVU PRSSA Executive Board Member